Pankaj Deshpande

In the era where social media is not less than a drug, innovation and technology have become an integral part of every company in this competitive corporate world. According to a report from Emarsys,2019, 45% of the total world population is engaged in social media, making it a powerful medium. This ever-increasing value of social media calls for an effective innovation strategy by each company focusing ideally on digital innovation for business growth and expansion. So, mentioned below are 5 Digital Transformation that will help transform your company. Artificial Intelligence AI is a magic spell that gives intellectual access to humans to machines. Artificial intelligence is already being actively used in the automation of work, data analytics, and processing of natural language. Artificial Intelligence is the future of innovation and technology that would be used actively in the business world. It helps your business grow by forecasting consumer behavior, customer service through te

  Innovation in Organization Innovation in Organization is as important as education in a human's life. Education helps a person grow and improve themselves; similarly, business innovation ideas help an organization grow and stand out in the crowd. According to research conducted by McKinsey, "84% of the executives mentioned that innovation is the most important part of the growth strategy". A study done by Booz and Co. states that "the organizations that follow the pro  innovation culture  have 30% more growth rate as compared to other organizations." Importance of Business Innovation Ideas Incorporating innovation in your business strategy helps you grow as a brand. Innovation makes sure that the products you sell or the services you offer do not become insignificant. Innovation allows you to stand out in the market. Innovation helps you establish a long-term relationship with the customers. Innovation not only helps your business grow but also enhances your b

Evolution is a very necessary component for an organization of any kind. A company that wants to stand out in the market, regardless of the niche in which it will be inserted, will need at some point to bet on  Product Innovation  otherwise, it will be massacred by the competition. So, let's know more about it! What is Product Innovation? Product Innovation  is the development of new goods or services to be launched in the market. It can also be an improvement in the functions and assignments of an existing product. The idea is to gain space with pioneering changes, which may or may not involve high technology. Often, a simple and organic idea can be very innovative and attract consumers' attention. Without a doubt, it is a necessary step that must be taken to remain active in the market. Types of Product Innovations There are 3 types of  Product Innovations: Radical Innovation :  It consists of innovative ideas, high risk, considerable investment and market changes. Incrementa