What is Customer Centric Innovation?
Customer-Centric Innovation in Business A product is introduced in the market when an organization assesses a gap between the needs of the consumer and the market that they can fill. Although businesses want to get the maximum profit from these products or services, the primary focus remains on providing goods or services to meet the customer’s demands and resolve their issues. What is customer-centric innovation? Customer centric innovation is product innovation, with the customer being at the heart of the process. In this approach of business innovation, the focus is given to customer needs, satisfaction and feedback. A customer-centric innovation would imply that the organization will actively work to create better products for its consumer base based on the following questions: What do customers like about our product? What can we do better? What is an unnecessary or not updated feature you would recommend about our product? How to create customer-centric innovation? To create