Pankaj Deshpande

In today's highly competitive business landscape, companies striving to succeed on a global scale must prioritize innovation. By combining groundbreaking ideas with strategic actions, organizations can develop new and improved goods, services, processes, and marketing strategies. This ability to innovate on a global platform is what characterizes global innovation and sets apart industry leaders from the rest. Understanding the Global Innovation Process The global innovation process encompasses various stages, beginning with problem analysis and progressing through idea generation, idea appraisal, planning, scheduling, product programming, implementation, and finally, marketing and sales. It is important to note that some of these stages may overlap, and flexibility is key to adapting to dynamic market demands. To guide individuals and organizations through this intricate process, courses in Innovation curate valuable experiences and learnings. These courses serve as comprehensive ...

Today, innovation is much more than just new technologies, products, creations, or methodologies. It is about the interconnection between a product and a user, between a person possessing the ability to create wonders with the ecosystem. The two seemingly unrelated words, “marketing” and “innovation,” have a significant connection that is almost very disadvantageous to ignore. They serve as collateral assets to each other; an innovation needs amazing marketing to succeed, while marketing needs innovation for the success of its products. Marketing Innovation , thus, is the need of the hour to dive into the constantly changing world with the progress each day that does not see the sky as its limit.  What exactly is meant by Marketing Innovation? The only constant thing in the world is change, and marketing innovation is the best way of implementing this into reality. With significant changes in product design, management, packaging, promotion, placement, and pricing, marketing innova...