What is a Disruptive Strategy? Why is it important?
Disruptive strategy alludes to the innovation that changes expensive or exceptionally sophisticated products or services—already available to a top-of-the-line or more gifted portion of customers—to those that are more reasonable and open to a more extensive population. This change disrupts the market by uprooting long-standing, established contenders. It requires empowering technology, an inventive plan of action, and a conscious worth organization. It isn't the most common way of improving or upgrading items for a similar target group; instead, it includes the technology used to make them simple to use and accessible to the bigger, non-targeted market. Clayton Christensen popularized the possibility of disruptive strategy in the book ‘The Innovator's Solution’, which developed his ‘The Innovator's Dilemma’ published in 1997. Importance of Disruptive Strategy The need to accept the fundamentals of disruptive strategy isn't only for those grounded businesses. Platfor...