Pankaj Deshpande

Think of a website or app that you love. What do you like the most? Is the ease of gathering information relevant? Or Is it the way how quickly it answers your questions?  The person who was designing that particular website or app was trying to create a site that highlights all the features you love, is easy to use, effectively delivers the information you need, and allows you to make intelligent decisions based on your challenges or concerns. So how was all this possible? It is all possible because of User Experience or UX. Therefore, let's learn more about it in depth. What is a User Experience? User Experience or UX focuses on the broad experience of the end-user, including their perceptions, emotions, and responses to a company's product, system, or service. It is defined by criteria including ease of use, accessibility, and convenience.  It's no secret that today's customers want quick and simple ways to satisfy their needs and solve their pain points. For exampl...

For any product, service, or webpage, the user’s experience will define the engagement a company receives. Therefore, user experience and the journey is the most crucial aspect for any business. UX certification courses teach designers to use the User Experience (UX) design process to create relevant products for their user base. This is a necessary process that helps a brand create long-term interest in their customer base. For this specific reason, UX design is a relatively new field that is gathering attention.  UX Design: an upcoming field  A UX designer focuses on all parts of a product or service – from the initial design and usability of the product to branding and marketing. They are responsible for understanding the journey of their targeted user. This includes from finding out about the product to finally buying it. UX designers are responsible for evaluating this journey to make the product more appealing to the customers.  As more people understand the importa...