Pankaj Deshpande

In recent times, Social Innovation has emerged as a significant topic of discussion, garnering attention on a global scale. So much so that The World Economic Forum has established an advisory body, the Global Agenda Council, comprised of both practitioners and thought leaders, dedicated to defining a social innovation model. This model emphasizes the application of sustainable, market-based, and innovative approaches aimed at benefitting society at large, with particular focus on marginalized communities. Why Social Innovation Matters to Businesses In the present business landscape, the social innovation model holds immense potential to drive positive change. Here are some compelling advantages that businesses can reap by adopting this approach: Restoring Trust: In an era where trust in businesses is on the decline, those that actively contribute to societal growth can regain the trust of both internal and external stakeholders. Addressing Resource Scarcity and Sustainability: With