Pankaj Deshpande

If you want to keep up with the market pace, you need to learn to innovate at every step. Therefore, these business model innovation involves the use of new technologies, different processes, unique ideas, and futuristic products.  Digital transformation and Business innovation go hand in hand with the company's overall development and market value. Successful implementation of business innovation indicates higher profits, greater revenue, increased customer demand, and improved reputation in the market. Some of the examples of business innovation models are: Power by the hour business model of Rolls Royce. Sharing Economy model for Airbnb Therefore, to make it more clear and to highlight why Business Model Innovation is important, we have mentioned the following points -  Thrive in Competition:  Since the 21st century, monopoly is long gone. No business company or organization is having a monopoly over the market and trade. Instead, digital transformation has enabled th...

About this Course Learn how business model innovation can deliver more lasting competitive advantage, particularly in disruptive times. This model will introduce the basics of construction an innovative business model and give tools to work with your business idea. The module will introduce both general business strategies as well as the different building blocks of a business model. The different sessions will work through the Business model canvas and discuss different ways to think about your business idea in terms of Value, Customers, Customer Relationships, Channels, Activities, Resources, Relationships, Cost and Revenues. Meet your Instructor I am an Associate Professor of Media Technology, appointed Excellent Teacher at Umeå University and, since 2011, acting as the director of the highly-rated integrated five-year Master of Science program in Interaction Technology and Design at Umeå University. I hold dual MSc degrees in Engineering Physics and Business from Umeå University an...