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What is Creativity and Innovation Management?

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In an ever-growing and competitive world, creativity is the best tool for success. But it should be properly utilized. Without good management companies will find a decrease in their profits, even if they have good creative ventures. This blog aims to introduce and explain the very significant topic of creativity and innovation management .  What is creativity and innovation management? It is a tool that fills the gap between the theory and practical applications of organizing imagination and innovation.  It is a tool that gives managers insights into introducing innovation within their organizations. It also helps in boosting the development of the creative performance in their staff. 94% of managers look for creativity while enrolling candidates.  There are five pillars in creativity and innovation management. These are: Communication : Make it clear how much you/the company values innovation. Create an innovative platform where everyone can brainstorm and share their i...