Purposeful, Value-Based Product Innovation
Product innovation is exactly what it sounds like; it involves coming up with business innovation ideas to develop new products or improved renditions of existing products to make them more useful. The rollable LED television by LG is one of the best examples of Product Innovation. Other good examples of product innovation are Nike, Spotify, Amazon. Business innovation ideas that stand out are shifting focus from mass production to mass customization, serving customers uniquely, as a service and differential experience. According to a study, 63% of the clients appreciate it when a company offers them a new / upgraded product. Product innovation can be of three different types. A brand can develop an entirely new product. The brand can improve the performance of an existing product. Last but not least, the brand can add new features to the existing products. Product Innovation for Business Growth Expansion : Effective product innovation sires more developm...